It's an excellent ad, and it made me realize that NFL Network is basically a hit factory of advertising.
I am kind of obsessed with commercials. I work in production so it's true that you think about these things differently when it's part of your job but I have to say, the NFL ad people churn out consistently awesome and memorable commercials every year. Their music choices and editing are always impeccable. Here are some of my favorites.
5.)
"Being Rich Doesn't Suck"
I've never met Rich Eisen, but he's one of those guys you feel like you know when you see him on TV. In this ad, he is feeding footballs into a passing maching while Torry Holt makes wacky catches in the distance, sitting in a tub next to LT who is in another tub (which sorta makes it look like a Cialis commercial) appraising jewelry with Deuce McAllister and various other frivolous football related activities. Meanwhile Traffic's "Dear Mr. Fantasy" blares in the background. Great song, perfect pacing with the cuts and use of slo-mo. Eisen still hosts NFL Total Access and is an omnipresent figure on NFL Network. No coincidence that the partnership has turned out to be very lucrative for both sides.
4.)
"Back To Football"
Alright so "Home" by Edward Sharpe and the Magnetic Zeroes was a monster last year. It was everywhere. You couldn't get away from it. It got old eventually (the tipping point for me was that viral video of that guy and his daughter singing it to each other, spare me) but this ad was awesome. Leave it to NFL Network to seamlessly blend a hipster anthem in with the camaraderie and excitement of just going from your house to a football arena to create a pretty touching 30 seconds.
3.)
"Matt and Trey"
No music, no clever editing. Just Trey Parker and Matt Stone (fellow U of Colorado alumni) talking about how the Broncos were unable to win a Super Bowl until South Park came along. Just a couple of disgustingly rich football fans talking about their favorite team. If you watch South Park you can tell that Trey and Matt are bigtime football fans, (the Japanese warriors slaughtering the Miami Dolphins, the Bill BEEEEEEL-ichick episode, in the first season the kids all played football for their school etc.) and Trey's "Go Broncos" along with the thrusting of his giant foam finger is completely sincere and a reminder that even though you might be really busy creating a tv show, movies, songs, and Broadway musicals, on Sunday priorities shift dramatically.
2.)
"Time To Get Your Story Straight" - Series
Every year NFL Network makes a new ad like this, it's a pretty simple concept, yet so brilliant. It's just a smattering of NFL personalities and fans espousing their ill-fated preseason predictions on unsuspecting dentists, grocery store checkout clerks, fellow bar patrons, and dinner guests. It encapsulates the optimism and pride that comes every pre-season, and eventually dissipates for fans of most teams. These ads are very clever, and since there's a new one each year they never get old. They are a close second to number 1
1.)
"Tomorrow"
This is one of my favorite commercials of all time. It debuted during the 2004 Super Bowl and they made a follow up version the next year which was good but the original was the best. Jerry Jones singing to Bill Parcells, Warren Sapp's golfing attire, T.O. in the grocery store, it's just fantastic. And as Jerry Jones busts out into his crazy backflip routine at the end the words "As Of Tomorrow, We're All Undefeated Again", appear on screen to hold us over until training camp. Undefeated indeed, NFL Network, undefeated indeed.
So there it is, my dweebiest blog entry yet. Hope you enjoyed it.
There was a commercial on NFL Network that featured Ndamukong Suh and it was to promote combine and draft coverage. He was talking in the background as footage of his own combine workouts were being shown in the commercial. He said it was like a job interview and he mentioned words that should be mentioned in interviews, and they were words like "bam" and "pow". Then some really funny song was playing in the background and it was not a typical song with words, but instead "la la la la la la la la la" with the last "la" being stressed, and this was repeated. I REALLY want to find out the name of the song
ReplyDeleteThere was a commercial on NFL Network that featured Ndamukong Suh and it was to promote combine and draft coverage. He was talking in the background as footage of his own combine workouts were being shown in the commercial. He said it was like a job interview and he mentioned words that should be mentioned in interviews, and they were words like "bam" and "pow". Then some really funny song was playing in the background and it was not a typical song with words, but instead "la la la la la la la la la" with the last "la" being stressed, and this was repeated. I REALLY want to find out the name of the song
ReplyDeleteIn comparing these various brands of 'the beautiful game' we must consider the many factors that make them great individually. norwich city football club
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